REFLECTING ON THE PR CLASS DISCUSSION

Welcome to my reflection blog. On this blog I will be sharing with you what I have learnt from a class discussion. This semester will be very interesting because it is where we discuss the real issues within the public relations industry. I will also be reviewing PR books I have read. I have also added the Sky news link, so feel free to read todays news while you are visiting my blog...Now sit back and relax as I take you through my class journey!

Sunday, April 6, 2008

Skills and Professionalism in PR

The last day of class ended with a debate whether skills are needed in PR or it's about contacts.
Before and still after the debate I was convinced that one does not need to study public relations to practice it. I had believed that it’s about the personality and the right contacts. After class, I actually took time and thought about my stand and I now differ with this statement. The PR industry has never really been given the credit it deserves. I now believe that a practitioner should have the relevant PR qualifications to practice it.
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