Oh dear! On this day I came late to class - so I’m really not sure what was discussed hence I will discuss this topic in my own context.
A lot has been written whether new media is taking over traditional media. What's the future of newspaper? Well, I am one of those people who are really technology challenged. Im no techno-wizard. You'd swear I was born in the Stone Age.
The easier - the better for me: so what im trying to say is that I appreciate my newspaper. Will this cost me a great career growth opportunity in the vastly growing and competitive PR world? Possibly.
I believe that the public relations industry is highly competitive, and if a PR practitioner demonstrates an ability to communicate using both traditional and new media, they stand a very good chance of getting lucrative job/clients.
Narrowing this discussion to my own home country, I could say that South Africa is swiftly catching up with developed countries in terms of embracing new media. For example, On Wednesday, 2 April 2008; the fourth annual South African Blog Awards were held in Cape Town.
Trish Taylor, MD of East Coast Radio (a popular radio station in Durban - my home town) says that "our blogs and podcasting over the last year and half have added a whole new level of interaction and accessibility to our audience. When we had the big waves that pounded our coastline last year, residents turned to our website and blogs to keep them up-to-date hour by hour. Traditional media like print and even traditional radio for that matter, hard a hard time keeping pace with the story – but our team managed it with ease, offering reporting, photos (many from residents) and video from the scene. Article written by Simone Puterman "http://www.bizcommunity.com/Article/196/15/23379.html
However, traditional media is still predominantly the main form of communicating to the masses.
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