Zena's presentation on diveristy was eye opening. I had never associated diversity with public relations. We tend to be so cocooned in our own space and neglect the fact that in the work place people are diverse and there are issues that need to be taken into account. It is quite clear that organizations, socially and politically diversity has to be embrased.
As a student - one is so bombarded with PR issues of csr, crisis management, new media, spin/propaganda. Its obvious that public relations goes far beyond these issues. Public relations is about tapping into all societal needs. Its about acknowledging that people are different and being proactive in building solidarity amongst people.
In an effort of building solidarity in society - a PR practitioner can do this by sending out messages that could be understood by everybody. In a diverse society like the UK - this could be achieved by utilizing translation of messages.
Unity in Diversity through Public Relations
Zena advices that the practitioners need to come up with external and internal communication programmes that target specialist groups such as ethnic minorities (predominantly Black), gays and lesbians, the aged, disabled, faith groups and women.
I could support the statement she made when she said that to date, much has been focused on internal communications. It is more recently that organizations are recognizing that they need to reach out to their external diverse audiences as well.
As a student - one is so bombarded with PR issues of csr, crisis management, new media, spin/propaganda. Its obvious that public relations goes far beyond these issues. Public relations is about tapping into all societal needs. Its about acknowledging that people are different and being proactive in building solidarity amongst people.
In an effort of building solidarity in society - a PR practitioner can do this by sending out messages that could be understood by everybody. In a diverse society like the UK - this could be achieved by utilizing translation of messages.
Unity in Diversity through Public Relations
Zena advices that the practitioners need to come up with external and internal communication programmes that target specialist groups such as ethnic minorities (predominantly Black), gays and lesbians, the aged, disabled, faith groups and women.
I could support the statement she made when she said that to date, much has been focused on internal communications. It is more recently that organizations are recognizing that they need to reach out to their external diverse audiences as well.
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